Accounting Firm Marketing: Website and SEO for CPAs

Accounting firms compete on trust and specialization. Your site needs to establish both — and make it easy for clients to find you when they need you.

Practice Area Pages

• Tax — Individual, business, estate. Dedicated pages.
• Audit and assurance — If you offer it.
• Advisory — CFO services, consulting. High-value, high-intent.

Each page: who it’s for, what you do, why you’re different. Unique content.

Local SEO

• Google Business Profile — Optimized. Services, hours, location.
• NAP — Consistent everywhere. Citations, directory listings.
• Location pages — “CPA Orlando.” “Tax preparer Kissimmee.” If you serve multiple areas.

Trust Signals

• Credentials — CPA, EA, certifications. Visible.
• Client types — “We work with small business owners.” “We serve contractors.”
• Clear CTA — Consultation, quote, contact. Make it obvious.

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