Most B2B website redesigns fail because teams skip the groundwork. They jump straight to design mockups without auditing what’s broken, who the buyers are, or what success looks like. This checklist keeps you on track.
Week 1–2: Discovery
- Audit your current analytics. Where do users drop off? Which pages drive leads? Which drive nothing?
- Map your buyer types. Technical buyers, procurement, executives — they have different entry points and needs.
- Define success metrics. “Looks better” isn’t a metric. Lead quality, conversion rate, page speed — those are.
Week 3–4: Strategy
- Content inventory. What stays, what goes, what gets rewritten?
- Information architecture. How should the new site be structured? Test it with a simple sitemap before design.
- Technical requirements. CMS, integrations, performance targets. Lock these in before design starts.
Week 5–6: Execution
- Design in components. Start with the highest-traffic, highest-conversion pages.
- Build in sprints. Weekly delivery. You see progress; you catch issues early.
- Launch with measurement. Have tracking and baseline metrics ready before you flip the switch.
Need help with your redesign? Explore our web design and development approach or start a project and we’ll map your 6-week plan.
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