Website Redesign Discovery: What Happens Before Design

Discovery is the foundation. Skip it and you’ll build the wrong thing. Do it right and design and development are informed by data.

What We Audit

• Analytics — Traffic, conversion, behavior. Where do users go? Where do they drop?
• Content — Every page. What stays, what goes, what gets rewritten.
• Technical — Speed, SEO, accessibility. Baseline before we build.
• Competitors — What’s working? What’s missing? Context for differentiation.

Stakeholder Interviews

• Goals — What does success look like? Lead volume, conversion, brand?
• Buyers — Who are they? What do they need at each stage?
• Pain points — What’s broken today? What frustrates users?
• Constraints — Budget, timeline, compliance. What can’t we do?

Deliverables

• Findings summary — What we found. What we’ll fix.
• Content inventory — Page-by-page. Keep, revise, remove.
• Information architecture — Proposed sitemap.
• Success metrics — How we’ll measure. Baseline + targets.

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We run discovery in every project. Start a project.