Information architecture is the blueprint. Get it wrong and users get lost. Get it right and every page has a clear purpose and path.
Sitemap First
- Hierarchy — Home → Sections → Pages. Logical flow.
- Flat enough — Don’t bury important pages 4 clicks deep. 3 levels max for key pages.
- No orphans — Every page reachable from somewhere. No dead ends.
Navigation
- Primary — 5–7 items. Work, Services, Industries, Resources, About, Contact.
- Secondary — Dropdowns or mega-menus for sections with many pages.
- Footer — Repeat key links. Services, industries, contact. Redundant is fine.
URL Structure
- Clean — /services/web-design not /page?id=47.
- Descriptive — URL reflects content. /industries/manufacturing.
- Consistent — Same pattern across sections. No mixing.
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