SEO for Professional Services: Law, Consulting, Accounting

Professional services compete on expertise and trust. SEO supports both. Here’s how.

Practice Area Pages

• Dedicated — One page per practice area. Tax, audit, litigation, etc.
• Unique — Not template text. Real expertise. Real differentiation.
• Local — “Tax attorney Orlando.” “CPA Kissimmee.” If you serve a geographic market.

Content

• FAQ — “What happens when you get audited?” “How to choose a CPA.” Answers the questions.
• Guides — “Guide to business tax planning.” “Estate planning checklist.” Lead magnets.
• Case studies — Outcomes. Anonymized if needed. Proof.

Local SEO

• Google Business Profile — Optimized. Categories, services, posts.
• NAP — Consistent everywhere. Citations, directory listings.
• Reviews — Encourage. Respond. They influence local pack.

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