Technical SEO Audit: What We Look For (And Fix First)

Most B2B sites have technical debt that blocks rankings before a single keyword is optimized. Crawl errors, slow pages, broken structure — search engines can’t rank what they can’t understand or reach. Here’s what we fix first.

1. Crawlability

• Robots.txt — Are critical pages blocked? Sitemap referenced?
• Indexation — Duplicate content, thin pages, or accidental noindex?
• URL structure — Clean, logical, no session IDs or parameters?

If Google can’t crawl it, it won’t rank it.

2. Site Speed

• Core Web Vitals — LCP under 2.5s, INP under 200ms, CLS under 0.1.
• Server response — TTFB under 600ms.
• Render-blocking — CSS and JS that delay first paint.

Speed is a ranking factor. It’s also a conversion factor. Technical buyers bounce when pages lag.

3. Structure and Schema

• Heading hierarchy — One H1, logical H2/H3 flow.
• Structured data — Organization, Service, BreadcrumbList where applicable.
• Canonicals — Every page has a canonical URL.

Structure helps search engines understand your content and surface it in rich results.

4. Mobile and UX

• Mobile-first indexing — Does the mobile experience match desktop quality?
• Touch targets — Forms and CTAs usable on small screens?

B2B buyers research on mobile. If your site fails there, you lose them.

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We run technical audits with prioritized fix lists. Learn about our SEO and search growth services or start a search audit and get your first 90 days mapped.