Content can’t rank if the technical foundation is broken. Fix these first.
Crawlability
- Robots.txt — Not blocking important pages. Sitemap referenced.
- Sitemap — All important URLs. Submitted to Search Console.
- Indexation — No accidental noindex on key pages. No duplicate content issues.
Speed
- Core Web Vitals — LCP, INP, CLS. All under target.
- Server — TTFB under 600ms. Hosting and CDN matter.
- Assets — Images optimized. JS and CSS minimal. Lazy load below the fold.
Structure
- Canonicals — Every page has one. No self-referencing errors.
- Schema — Organization, BreadcrumbList. Service and Article where applicable.
- Headers — One H1. Logical H2/H3. No skipped levels.
We fix technical foundations first. Start a search audit.
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