Website Redesign Process: Discovery to Launch

A clear process prevents scope creep, missed deadlines, and “we didn’t know you needed that.” Here’s how we run redesigns.

Phase 1: Discovery (1–2 Weeks)

• Analytics audit — Where do users go? Where do they drop? What drives leads?
• Content inventory — Every page, every asset. What stays, what goes.
• Buyer mapping — Who are your buyers? What do they need at each stage?
• Technical audit — Speed, SEO, accessibility. Baseline before we build.

Output: Findings doc, success metrics, scope of work.

Phase 2: Strategy (1–2 Weeks)

• Information architecture — Sitemap, navigation, URL structure.
• Content strategy — What gets rewritten, what’s net-new.
• Technical spec — CMS, integrations, performance targets.

Output: IA, content plan, technical requirements.

Phase 3: Design (2–4 Weeks)

• Component design — Start with high-impact pages: home, service, contact.
• Design system — Typography, spacing, components. Reusable, scalable.
• Review and iterate — You see work weekly. No big reveal at the end.

Output: Design system, page designs, component library.

Phase 4: Build (4–8 Weeks)

• Sprint-based development — Weekly delivery. You see the site in the browser.
• Content migration — As pages are built, content goes in.
• QA and testing — Cross-browser, mobile, forms, analytics.

Output: Staging site, migration complete, tracking verified.

Phase 5: Launch

• Pre-launch checklist — DNS, SSL, redirects, analytics.
• Go-live — Flip the switch. Monitor for errors.
• Post-launch — Baseline metrics, optimization backlog.

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We run this process every time. Start a project and we’ll map your phases.