Working With a Digital Agency: What to Expect in Week 1

The first week sets the tone. Here’s what a transparent agency does — and what they need from you.

Day 1: Kickoff

• Goals alignment — What does success look like? Lead volume, conversion rate, organic traffic?
• Scope confirmation — What’s in, what’s out, what’s phase 2?
• Access and tools — Analytics, CMS, hosting, domain. Get these ready before kickoff.

Days 2–3: Discovery

• Audit — Current site performance, SEO baseline, conversion paths.
• Content inventory — What exists, what’s worth keeping, what gets rewritten.
• Stakeholder map — Who approves what? Who provides content?

Days 4–5: First Deliverables

• Findings summary — What we found, what we’ll fix first.
• Sprint plan — Week-by-week for the next 4–6 weeks.
• Blockers — Anything we need from you to proceed.

No black boxes. You should see work in progress by the end of week 1.

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We run weekly sprints with transparent delivery. Read about how we work or start a project and see what week 1 looks like.