Challenge
A high-touch procurement model was being handled through generic website flows that obscured buying paths for investors and property managers.
Real Estate / B2B Procurement 2026
Furniture Packages USA
Complex B2B procurement portal for furnishings
Next.js PostgreSQL Stripe Vercel
Scroll
+210% organic traffic Over six months of targeted search execution
+95% quote requests From qualified procurement audiences
+3.2 min time on site Reflecting deeper engagement in buyer pathways
Furniture Packages USA provides turnkey furniture procurement for property investors, real estate developers, and vacation rental managers throughout Florida.
Execution
We designed a role-aware procurement experience with structured quote pathways, catalog segmentation, and analytics aligned to high-intent account actions.
Outcome
Organic search traffic grew 210% over six months. Inbound quote requests nearly doubled. Average session duration increased by over three minutes.
Skills Demonstrated
What this project provesNext.js
PostgreSQL
Stripe
Vercel
Next.js routing supported complex buyer-type journeys
PostgreSQL-backed quoting logic improved response precision
Analytics framework exposed high-value pages and drop-off zones
We rebuilt the site on Next.js with PostgreSQL-backed quoting, Stripe checkout paths, and a custom procurement workflow — restructuring navigation around buyer type rather than product category.
03
Key SEO Moves
01
Content Clusters for Procurement
Built topic authority through interlinked content clusters targeting high-value procurement keywords like "bulk furniture packages" and...
02
Local SEO for Florida Markets
Optimized Google Business Profile, built location-specific landing pages, and earned local citations to dominate Florida real estate pr...
03
Buyer-Type Navigation Structure
Restructured site architecture around buyer personas (investors, property managers, developers) instead of product categories — matchin...
04
Technical SEO Overhaul
Migrated from a broken legacy site with full redirect mapping, crawl error remediation, and clean URL taxonomy that preserved existing...
04
Business Impact
Organic search traffic grew 210% over six months. Inbound quote requests nearly doubled. Average session duration increased by over three minutes.
Twenty-seven real five-figure leads since we launched in April — and we're showing up in AI search all the time. They co...
Technical depth
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Engineering notes on the portfolio
Business outcomes here; stack ownership and delivery context for recruiters lives on Nicholas Loperena's technical portfolio.
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